Advantages of Social Media

When representing a client or helping them to build their name and image, it is very important to consider social media as part of their PR campaign.  Companies on Twitter, Facebook, LinkedIn, Flickr, etc. are so much more connected to the world, their followers, and ultimately their clients or customers than other companies that choose not to participate in social networking via social media.  The people are there (on the social networking sites) so why not go where they already are?  It is so easy to reach people via social media, and it is a tool that many do not utilize for some reason or another.

Many private companies or ones run by an older generation are either afraid or, or ignorant to, these new technologies that are so readily available.  Sites like Facebook and Twitter make it easy to reach millions of people with single posts, and also provide the ability for interaction and virtual sharing.  These sites are all easily ran, and I would stress the importance to my client of at least having an online presence, even if they’re not social media gurus.  Much of the younger generation, who has now become the younger tier of most company’s target audience, relies solely on social media for information, networking, and connections.  Companies that do not have this online presence automatically lose this population and put themselves at a disadvantage.

Nowadays, nearly everything is done online for convenience and financial sakes.  Social media is free…why not use a FREE tool that will help promote your business and create loyal customers?


6 Comments (+add yours?)

  1. laurenjc
    Mar 27, 2012 @ 03:44:43

    Ha, it looks like we both emphasized the fact that it’s FREE and easy….just too good to pass up!


  2. Trackback: My Comments for the Week « laurenjc
  3. Lauren Stevens
    Mar 30, 2012 @ 02:25:22

    I had the same opinion about utilizing social media. What could be better than free advertising? Unfortunately those companies who chose to live in the stone age are inevitably going to get left behind!


  4. Kelsey Lynn
    Mar 30, 2012 @ 06:50:47

    I agree completely! Social media is like free advertising, and it is easy to use and very effective. Why would anyone not want to use social media as a promotion tool?!


  5. Trackback: Comments on some other great blogs 3/29 « Kelsey's PR Blog!
  6. sarahmargegan
    Mar 31, 2012 @ 01:46:31

    I think older generations are afraid to use social media. I think social media is very helpful but it is not something they are use to. My mom for instance still does not even text. She uses the Verizon Wireless website to text from.


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