Comments 3/26


Advantages of Social Media

When representing a client or helping them to build their name and image, it is very important to consider social media as part of their PR campaign.  Companies on Twitter, Facebook, LinkedIn, Flickr, etc. are so much more connected to the world, their followers, and ultimately their clients or customers than other companies that choose not to participate in social networking via social media.  The people are there (on the social networking sites) so why not go where they already are?  It is so easy to reach people via social media, and it is a tool that many do not utilize for some reason or another.

Many private companies or ones run by an older generation are either afraid or, or ignorant to, these new technologies that are so readily available.  Sites like Facebook and Twitter make it easy to reach millions of people with single posts, and also provide the ability for interaction and virtual sharing.  These sites are all easily ran, and I would stress the importance to my client of at least having an online presence, even if they’re not social media gurus.  Much of the younger generation, who has now become the younger tier of most company’s target audience, relies solely on social media for information, networking, and connections.  Companies that do not have this online presence automatically lose this population and put themselves at a disadvantage.

Nowadays, nearly everything is done online for convenience and financial sakes.  Social media is free…why not use a FREE tool that will help promote your business and create loyal customers?

Comments 3/19

What I Know Now

Ohh Freshman year.  It was actually my favorite even though adjusting to college was definitely stressful at times.  I lived in the dorms and made some of my best friends that I still have today.  I had a different major, pulled many all-nighters, and frequently had emotional breakdowns.  I made lots of memories and even more friends, and it was definitely an overall positive experience.

If I could go back and give myself some advice, I would have a lot to say to 18-year-old me.

1. BREAK UP WITH YOUR BOYFRIEND.  He’s definitely only bringing you down and keeping you from enjoying your first year away from home.  You’ll end up breaking up at the end of your first year anyway, so just do it now.

2. NURSING IS NOT THE MAJOR FOR YOU.  You won’t be able to pass anatomy, you’ll spend the next 2 years trying to get your GPA back up, and you’ll spend so many unnecessary nights stressing out and not sleeping.  Go ahead and change to PR, I have a feeling that will work out for you 😉

3. Take that extra class so that you can complete a minor in journalism that you didn’t even know you were so close to getting.

4. Take these teachers as often as you can: *******, ******, ******, and *****

5. DO NOT TAKE ****** or *******.  They will make your life hell.

6. Don’t take that job at the bar you’re about to be offered.  It’s not fun and you never sleep.  Pick something with better hours and fewer drunk people.

I have so many more things I would tell myself.  It’s not that I regret anything necessarily, but there are so many different and better paths I could have taken that would have left me in a healthier state of mind.  But that’s one of the fun parts about life–not knowing what’s ahead.

Comments 3/5

Social Media’s Advantages and Disadvantages

Social Media.  There are very obvious pros and cons to this trend that has taken over our society.  Of course the pros are probably easier to list.  Social media helps us to network with and connect to people.  We can more easily get in touch with employers, co-workers,  family members, friends, and many others.  Jobs, family, and friends that are far away are now easily accessible, and communicating and keeping in touch is easier than ever.

Social media also has helped many businesses that have chosen to hop on the SM train.  Businesses and companies can literally reach anyone around the globe–all because of the impact social media has had on the world’s market.  Advertisements, special offers, incentives, etc. are all so easily accessible and are sent to millions of people via the internet and social networking sites.  Things like press releases, breaking news, and other time sensitive materials have also boomed with the rise of social media.  One person grabs ahold of something, and within minutes, the media can go viral–reaching millions of viewers in a matter of minutes–not hours or days.

The disadvantages of social media aren’t always as obvious, but they’re there.  Social media is less personal.  All of a sudden everyone is so into social networking, that they’re not actually networking in person anymore.

Social media and social networking are also very timely.  Running a Twitter, Facebook, blog, or anything else for a company can be a full time job, and once something is online, it is not easy to retract it.  Oh, and remember that time you were 15 and hated the world and ran a blog to tell everyone about it?  It’s online, and your new employer read through a few of your posts.

All in all, social media has definitely had a more positive impact than negative one, but the disadvantages are still there.  Social media has helped our businesses, companies, and personal lives so much; it’d be hard to ever go back to the way things were.

Comments 2/27

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