PR and Social Media

The internet and social media has had a profound impact on the world of PR.  Though there are two sides to every argument, the changes are overall definitely for the better.  PR has transformed into what it is today because of those changes.

Today, anyone can blog, post, or share whatever they choose to.  Everyone has the opportunity to have an online presence, with or without a college degree, specialty, or expertise in the field.

I think it’s great that moms have started “couponing” websites helping thousands of others, and that people have created comedic blogs with hilarious content.  This has all come from the openness and freedom that the internet and social media has offered to people the past decade.

Companies, on the other hand, need to hire PR experts to run and maintain their social media sites.  These experts know how to handle crises, post tactful and truthful comments, and what the public wants and needs to hear from a specific company.  A company, as well as the individual, could be heavily impacted in a negative way if something wrong were to be posted on any one social networking site that represented the company.  With the internet, almost everything is permanent.  If something is posted incorrectly, it can go viral in literally seconds.  There is not much room to screw up!

Overall, the changes have had a positive impact on the PR world and with social media, but there are also more dangers present than ever, and it’s imperative to make sure the right person handles a company’s social network.

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4 Comments (+add yours?)

  1. km04662
    Feb 10, 2012 @ 22:31:25

    I totally agree with you! It is great that social media allows anyone to blog, tweet, and make status updates but when it comes to running a company’s social media site it should be left up to public relations to handle.

    Reply

  2. kp01270
    Feb 11, 2012 @ 03:01:28

    I agree that social media has made a positive impact on the PR world overall. There are always going to be those exceptions. However, more good is coming from social media then bad as far as public relations is concerned.

    Reply

  3. thePRinceway
    Feb 11, 2012 @ 04:01:42

    I also agree that social media has had a major impact on PR, but as PR specialists. We have to be careful. Social media can really hurt companies if it isn’t used properly.

    Reply

  4. Trackback: Social Media Comments 3030 « theprinceway

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