Social Media News Releases

What is it?

A Social Media News Release (SMNR) is the typical and well-known news release revamped for the world of online media.  It is easily found, can be forwarded, blogged about, commented on, etc.  Essentially, a SMNR is giving a typical news release its very own website and URL address that anyone in the world (with internet access) can access.  SMNRs contain links and tags, making them easy to find with a simple search engine inquiry, and they are designed with the online world in mind.  SMNRs appeal to the new generation who understands the need for change, but they also appeal to traditional journalists as well as bloggers, online communities, and consumers.

Advantages/Disadvantages

There are several advantages of a SMNR that make them so appealing.  For one, like I stated above, they are easily forwarded, commented on, linked, etc.  They are distributed and forwarded via twitter, e-mail, facebook, digg, and any other social networking outlet imaginable.  This makes it very easy to distribute your news release.  Thousands can see it in seconds…something that takes much longer with traditional news releases.  They are easily created, accessible to anyone, and make sending and received news releases much easier.  But accessibility comes with a cost.  Because SMNRs are so easy to make, any one could create one, and send out spam or false news.  SMNRs can be taken advantage of and used for nonethical purposes.

Uses

A PR practitioner should consider using a SMNR if they feel like mixing things up a bit or need to provide linkability and easy access.  They’re very different from their traditional parent news release form.  They meet modern journalists’ needs while providing something a little different to their audiences.  SMNRs are great for companies introducing new products or services, announcing big financial or corporate news, and achievements or apologies.  SMNRs can be used for a plethora of topics, and are quickly becoming the “it” thing to do.

Templates

The following websites will help you create a Social Media News Release

Examples

Here is an example of a SMNR that an organization has created:

Here is a SMNR that I have made:

I created that SMNR to distribute information on Georgia Southern University’s Panhellenic recruitment process (aka RUSH).  It’s specifically about the Zeta Xi chapter of Zeta Tau Alpha in Statesboro, and how female students can sign up for recruitment.  The goal of my SMNR is to attract as many girls as possible.  Recruitment is only successful if there are many girls participating.  The more news coverage and information there is about the process, the more people will hear about it which will boost curiosity and in turn (hopefully) increase registration.  My target audience is any Georgia Southern University female undergraduate students that isn’t already a member of a Panhellenic organization.

Tips

Here are a few tips for creating your own SMNR!

  1. Use one of the websites listed above to create a free account and start the simple and guided process of making a SMNR
  2. Use a catchy headline.  People won’t read your release if the title already sounds dull.
  3. Be clear and get to the point.  No one likes to scroll for pages and pages.
  4. Provide all necessary information.  If your SMNR seems incomplete, it will not get forwarded or bookmarked.
  5. Lastly, BE CREATIVE!  Creativity and clarity are key to attracting readers.  The more readers, the higher chance your SMNR has of being forwarded and getting hits!

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Twitter for a Week

I took Mrs. Groover last spring for Intro. to PR and completed the Twitter for a Week extra credit assignment that class offered…So I had a twitter account before this assignment and I was already familiar with twitter and what we had to do.   I made a twitter in high school and never used it, but since the spring semester, I’ve been an on-again-off-again tweeter.  I definitely knew more about twitter this time around, and how to use it, etc.  It was a lot easier this time around since I actually understood the concept of twitter.  This assignment kind of made me get back into it.  I followed classmates and read PR professionals’ advice about things as well as PR-related articles and other newsworthy stories.

I like that you can follow who you want, so your home page is customized towards you and your interests.  Mrs. Groover recommended that we follow PR professionals, and they definitely have some great advice/things to say that I couldn’t get elsewhere.

Twitter is definitely a valuable tool for public relations people because its a great networking tool and allows people to branch out and try to make contact with others that they’d normally never have the chance to.  It’s different from facebook in the way that I can follow someone and read their posts even though I’d never “friend” them on facebook.  (Peter Shankman, for example)  Twitter also offers free advice and tips to people learning (like me) as well as free publicity for corporations.  It makes it easy to “follow” the latest news with a company, or just find out what’s going on.

I will continue using twitter after this assignment.  After the last assignment, I definitely didn’t abandon twitter completely, but I have not been on it and reading/tweeting as much as I could have to be a more active twitter member.  I kind of forgot how cool and interesting it was.   It’s like a personalized news page just for me, and I find some of the most unique/random things on my home page.  Maybe now I will use it more regularly!

My twitter: http://twitter.com/#!/RachelLeaFloyd

 

 

Comments

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My Favorite Movies :)

Top 10 Movies.

  • The Atonement
  • Inside Man
  • Harry Potter I-VIII
  • The Notebook
  • The Blindside
  • Step Brothers
  • Inception
  • Grease
  • Avatar
  • Twilight Series
And yes, that would probably be entirely different list if you asked me in a month, but those are the movies that came to mind right now.  The Atonement will always be on my top ten list.  It’s just such a wonderfully tragic lost-love story that is so sadly realistic.  No fake happy endings and a great story along the way.
 
I am OBSESSED with Harry Potter.  And as much as I had looked forward to seeing that final movie–I am so sad that it is over.  The eighth and final movie was by far the best in the series.  You’ve truly outdone yourself, Warner Brothers.  It’s been a great ten years.  Step Brothers is the most HILARIOUS movie I have ever seen.  It’s definitely crude man-humor, but it’s a great laugh if that’s what you’re in the mood for.  
Avatar is a great movie–and let me preface by saying I typically DO NOT like the sci-fi/alien/other world kind of thing, and I truly loved this movie and enjoyed every minute of it.  
This summer I have seen too many movies to review (thank you Redbox)  But some of the highlights were Harry Potter, World’s Greatest Dad, Just Go With It, and Hall Pass.  Just Go With It was definitely cute and I would recommend it.  It was a good movie and not too over the top.  World’s Greatest Dad is fantastic.  It’s so different from any movie you’ve ever seen, like it’s not one of those “typical” movies where you can kind of predict what happens.  It stars Robin Williams and I would seriously recommend it for anyone (except children).  There’s no describing it–just watch it.  I didn’t like Hall Pass only because I don’t like “cheating” movies… especially ones that condone it, but it was silly and I’m sure lots of other people would enjoy it.  OK I guess that’s it for now.  I sound like I have no life.  But that’s what happens when you’re stuck in Statesboro for the summer! 🙂

Comments

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Role Models

Growing up I had role models, but the older I got, the more I realized some of the people I looked up to the most led extremely disappointing lifestyles, and I idolized them for all of the wrong reasons.  When you’re younger, you place people on a pedestal and are totally blind to any of their faults or wrongdoings.  Granted, I was a child, so the “important” things weren’t always so obvious, and sometimes you respected adults for the wrong reasons.

Google defines a role model as “A person looked to by others as an example to be imitated.”  …There aren’t many of those.  And recently, I’ve become very disappointed with the people I looked up to the most.  So rather than have a real-person role model that I look up to and try to imitate, I have more of an “idea” as a role model.  All of the qualities and characteristics that I would expect from a role model, are the same qualities I aim to achieve.  So I kind of have this picture painted of the person I want to be one day.  I’m only human, so I know I can never be perfect, but I want to inspire someone with my personality, drive, and ambition.  Then maybe I can be a role model to someone someday 🙂

Comments

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